Julian Treasure
Julian Treasure is an expert on the effects of sound – and particularly on the effective use of sound for business benefit.

Julian is author of the seminal book Sound Business, the first map of the exciting new territory of applied sound for business, now in its second edition and also published in Japanese. He has been widely featured in the world’s media, including TIME Magazine; The Economist; The Times; TV and radio in the UK, US, Canada, Australia and Netherlands; as well as many international trade and business magazines. He is an international speaker on sound and listening, and is one of very few people with three talks on TED.com. Collectively his TED talks on sound have been viewed more than two million times.

Julian is chairman of The Sound Agency, a UK-based consultancy that helps international clients like Coca-Cola, BP, Harrods, Nokia, Honda, Marks & Spencer, Bank Muscat, Waldorf Astoria and BAA achieve better results by optimising the sound they make in every aspect of business – for example bringing sound in branding and marketing communication into congruence with visuals, or designing and installing effective and appropriate soundscapes for branded spaces such as shops, offices and corporate receptions.

Julian’s vision is to make the world sound beautiful, by helping individuals to listen consciously, and companies to discover that good sound is good business.

Julian formerly founded, grew and sold leading UK contract publisher TPD Group, during which time he was chairman of the Association of Publishing Agencies, a director of the Periodical Publishers Association, chairman of PPAinteractive and chairman of the UK government’s Digital Content Forum. In 2002 he received the PPA Chairman’s Award for services to the UK magazine publishing industry.

Julian is a Liveryman of the Worshipful Company of Marketors, a member of the Marketing Society, and a member of Gerd Leonhard’s think tank The Futures Agency. He is a long-time musician, and remembers with affection his two BBC John Peel sessions (the bands were Transmitters and Missing Presumed Dead) – and playing live to 18 million people on the final of the UK’s X Factor precursor, New Faces.

Julian was educated at St Paul's School, London and at Gonville & Caius College, Cambridge. His interests include music, sound, golf, technology, and Italy. He is married to Italian children’s book author and Family Constellation counsellor Swan Treasure and lives in Surrey.

Websites

http://www.juliantreasure.com/Julian_Treasure/Home.html

http://www.thesoundagency.com

http://www.ted.com/talks/julian_treasure_the_4_ways_sound_affects_us.html


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Postings

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The Sound Agency | Harrods wins 2012 Audio Branding Award

UK based audio branding consultancy The Sound Agency has won the 2012 Audio Branding Award for its work for Harrods, beating competition from all over the world. The fourth annual Audio Branding Cong read more

Sound Workers Unite!

I have in the last week presented to the Mozart &amp Science 2012 conference for music therapists, and to the Autumn conference of the UK Institute of Acoustics. My message to both was essentially tha read more

Shortlist announced for International Audio Branding Award Hamburg, October 18, 2012

Shortlist announced for International Audio Branding Award Hamburg, October 18, 2012 The judging panel has confirmed the shortlist for the second International Audio Branding Award, to be presented a read more

Designing with our ears

My fourth TED.com talk on sound has just gone live and is creating great reaction. Its a plea for architects and interior designers to start using their ears – with examples from education and hea read more

The healing energy of natural sound

Too many of todays soundscapes are accidental and unpleasant. There&rsquos; a vicious circle in the modern world where people have become increasingly unconscious about sound, so they make more noi read more

Soundscape Design 101

Most people, and most organisations,underestimate the importance of sound. It&rsquos; time for us all to take responsibility for the sound we make, and the sound we surround ourselves with. In read more

The future of music – and commercial soundscapes

A survey reported recently in the UK Daily Mail (Nov 4) suggested that 50% of shoppers leave stores because of the background music playing. This finding is a welcome antidote to a lot of often poor read more

The Endangered Sound of Silence

On a recent holiday in Northern Italy, three experiences reminded me of the importance of silence. Most people would say that silence is the opposite of sound, but I take a different view. Silence is read more

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