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Julian Treasure
Julian Treasure is an expert on the effects of sound – and particularly on the effective use of sound for business benefit.

Julian is author of the seminal book Sound Business, the first map of the exciting new territory of applied sound for business, now in its second edition and also published in Japanese. He has been widely featured in the world’s media, including TIME Magazine; The Economist; The Times; TV and radio in the UK, US, Canada, Australia and Netherlands; as well as many international trade and business magazines. He is an international speaker on sound and listening, and is one of very few people with three talks on Collectively his TED talks on sound have been viewed more than two million times.

Julian is chairman of The Sound Agency, a UK-based consultancy that helps international clients like Coca-Cola, BP, Harrods, Nokia, Honda, Marks & Spencer, Bank Muscat, Waldorf Astoria and BAA achieve better results by optimising the sound they make in every aspect of business – for example bringing sound in branding and marketing communication into congruence with visuals, or designing and installing effective and appropriate soundscapes for branded spaces such as shops, offices and corporate receptions.

Julian’s vision is to make the world sound beautiful, by helping individuals to listen consciously, and companies to discover that good sound is good business.

Julian formerly founded, grew and sold leading UK contract publisher TPD Group, during which time he was chairman of the Association of Publishing Agencies, a director of the Periodical Publishers Association, chairman of PPAinteractive and chairman of the UK government’s Digital Content Forum. In 2002 he received the PPA Chairman’s Award for services to the UK magazine publishing industry.

Julian is a Liveryman of the Worshipful Company of Marketors, a member of the Marketing Society, and a member of Gerd Leonhard’s think tank The Futures Agency. He is a long-time musician, and remembers with affection his two BBC John Peel sessions (the bands were Transmitters and Missing Presumed Dead) – and playing live to 18 million people on the final of the UK’s X Factor precursor, New Faces.

Julian was educated at St Paul's School, London and at Gonville & Caius College, Cambridge. His interests include music, sound, golf, technology, and Italy. He is married to Italian children’s book author and Family Constellation counsellor Swan Treasure and lives in Surrey.


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